In the food industry, Oreo has been using the most recognizable packaging. The black and white cookie with the word Oreo in between has been around since 1912. This brand has kept its original packaging design because it’s iconic, and customers love it. Their food packing machines and the designer teams deserve a big shout-out. Indeed, the packaging is one of the most important aspects of branding. It is the first thing that customers see, and it can make or break a brand. Here, we’ve highlighted some of the reasons why packaging is so important, and we will provide examples of brands that have done it right.
Excellent Packaging Provides Protection and Safety
One of the key roles of packaging is to protect and preserve the product inside. This is especially important for food items that must be kept fresh and free from contaminants. Good packaging will protect food from bacteria and other microorganisms that could cause spoilage or illness. It will also protect the food from physical damage, such as crushing or bruising.
Packaging Creates a Unique Identity for Your Brand
Your brand’s packaging is one of the most critical elements in creating a unique identity. It should be immediately recognizable and convey the message you want to send about your brand. The colors, fonts, and overall design of your packaging should all be carefully chosen to reflect your brand’s image. For example, if you want your brand to be seen as fun and exciting, your packaging should be bright and colorful. If you want to convey a more sophisticated image, your packaging should be sleek and elegant.
Creative Packaging Has Good Usability
Your packaging should be easy for consumers to use. It should be easy to open, and the contents should be easy to access. The packaging should also be durable enough to withstand repeated use. If your packaging is difficult to use, consumers will likely become frustrated and may even stop using your product altogether.
For example, instant ramen packets come in plastic cup packaging that is easy to open, and the noodles are easy to access. This makes them very convenient to use, which is one of the reasons they are so popular.
Customers Appreciate High-Quality Packaging
In the eye of customers, high-quality packaging is a reflection of high-quality products. If your packaging looks cheap or flimsy, customers will also assume that your product is of poor quality. On the other hand, if your packaging looks luxurious and well-made, customers will be more likely to believe that your product is worth the price.
For example, Apple products are known for their high-quality packaging. The clean, simple design of the packaging conveys a message of quality and sophistication. As you can see, there are many good reasons to invest in high-quality packaging for your brand. Packaging is one of the most crucial branding elements, and it can make or break your business. If you want to succeed, make sure you put some thought into your packaging design.